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Lucía
❗Only 1 Spot Left For Q2❗
Creative Strategist for 7–9 Figure DTC Brands
I help DTC brands scale by running their entire creative department from A to Z (yes, the whole damn thing)
“She has vast experience on what works and what doesn’t. She’s thorough with research and manages the whole process from start to finish — research, briefing, hiring, coordinating talent, editors, and more. For us, there’s been a true before and after for our Meta performance. Totally recommend.”
Ignasi Faus
Founder of Cocunat
About Me
"Nooro Lead Video Editor"
“Creative Strategist for 7–9 figure brands”
The first brand I worked with was Nooro (at the time, iCare).
It was during COVID — I needed money, and the only skill I had was editing videos. So I jumped in.
What started as a freelance gig turned into a full-time role, working side to side with Marek Bednar. I became lead editor — scaling creative output and managing a growing team. That’s how I learned how fast-paced, high-growth eCom really works.
After some more video editing jobs came DTC Alchemy, a creative agency.
This is where I leveled up. I went from execution to strategy — managing 10+ clients, briefing creators, building content systems, and leading a full creative team. I learned to deliver results at scale, under pressure, and with speed.
Now, I work independently as a Creative Strategist.
I plug into brands, build their internal creative systems, manage sprints, hire and train top-tier teams, and make sure high-performing ads are shipped every week.
Each stage has shaped how I work — and what I bring to the table today.
Case Studies
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Before Working Together
No creative systems in place — scripts were sent via Slack messages with zero tracking or structure
Editors were underperforming, delivering low-quality work slowly
No clarity around what was working or what creative angles to focus on
Zero team culture — no meetings, no KPIs, no mission or creative leadership
No original content library — most ads were ripped or recycled
No creative diversity or structured testing process
Not enough team members to meet creative demand — missing graphic designers, creators, and operations support
Editors were underperforming, delivering low-quality work slowly
Gatekeepers: What Was Blocking Growth?
Lack of A+ talent (editors, creators, designers)
No feedback loop or system to analyze performance
No defined goals or vision for creative performance
The CEO was too involved in operations, unable to focus on high-level strategy
The CEO was too involved in operations, unable to focus on high-level strategy
What They Needed to Scale
A high-performing creative system to run weekly sprints
Consistent KPIs and naming conventions to track results
A reliable pipeline of quality UGC creators that matched the brand’s persona
Motivated, fast, A+ video editors
Clear team structure, creative diversity, and iteration processes
Systems to build a true content machine — without relying on the founder
After Working Together
Onboarded and trained a full A+ creative team
Replaced underperforming editors with elite, motivated talent
Developed a consistent UGC pipeline with creators that matched the brand persona
Introduced a bonus structure and accountability model
Created a winning ad iteration system that kept creatives fresh and scaling
Developed a consistent UGC pipeline with creators that matched the brand persona
Installed team culture, mission, and a shared vision that made the creative department feel like a high-performance unit
Ads that scaled up to $50K–$100K per variation, with multiple winners running for up to a year.
Key Strategies
1
Hired and trained a team of 3 full-time A+ editors
2
Built a structured creative system and content library
3
Introduced team KPIs, feedback loops, and bonus incentives
4
Developed a high-quality creator pipeline
5
Implemented creative tracking, naming conventions, and iteration systems
6
Took operational burden off the CEO — letting him focus on high-leverage work
Testimonials
“Lucía helped us go from total creative chaos to a fully functioning system. She didn’t just improve the ads — she built a real team, a culture, and a process that finally gave us traction.”
Harvey Carnegie
Founder
Before Working Together
Brand was running on a couple of winning creatives — but they were fatiguing fast
No creative systems in place: no structure, no content library, no editors
Disorganized workflow — content lived on Google Drive with no naming conventions or asset tagging
No creative testing process, iteration strategy, or volume to find new winners
CEO was handling everything manually — with no one owning creative end-to-end
Had already trialed 3 other creative strategists — none delivered results
Gatekeepers: What Was Blocking Growth?
No video editing team or creative team
No organization for raw content or final ads
Lack of volume meant no way to uncover new winning angles
No A-Z creative ownership — leaving the CEO bottlenecked
Platform expansion was impossible with just 1–2 ads driving the entire account
What They Needed to Scale
Full creative system built from scratch
High-volume testing pipeline — 15+ concepts weekly
A team to handle UGC creators, content organization, video editing, and final asset delivery
Migration to a proper creative management tool (moved from Drive → Air)
Clear naming conventions, file structure, and performance tracking
Room to test new platforms beyond Meta
After Working Together
Built a complete creative system — from briefing to naming to iteration
Onboarded and trained a full-time video editing team
Launched 15+ concepts
Systematically unlocked new creative winners, generating millions in tracked revenue
Developed creative variety (UGCs, VSLs, Image Ads, etc.)
Gave the CEO team of 50+ creators to build a strong Content Library
A scalable content engine with consistent winning creatives and multi-platform reach.
Key Strategies
1
Built the entire creative infrastructure from scratch
2
Hired and trained a full-time video editing team
3
Moved asset management from Drive to Air, enabling faster organization and sharing
4
Designed and ran weekly sprints — 15+ creative concepts per round
5
Established naming conventions, creative tracking, and performance feedback loops
6
Expanded creative output beyond Meta into other winning platforms
Before Working Together
When Cocunat decided to enter the U.S. market, they needed a small, fast-moving team to test their proven products locally. The problem? Nothing was in place — no creatives, no content systems, no team, no production plan.
Despite having 100+ employees globally, the U.S. initiative was starting from zero. They needed a partner who could build a full creative system lean and fast, without depending on the internal teams in Europe.
Gatekeepers: What Was Blocking Growth?
No creative team or systems for the U.S. market
No structured way to produce or test content
No landing page or funnel optimization strategy
Lack of original, high-quality UGC content for cold traffic
Zero creative organization — no content library, no tracking, no process
Needed to remain lean — couldn’t throw bodies at the problem
What They Needed to Scale
A high-performing creative system to run weekly sprints
High-volume content production: statics, videos, authority-led ads
Top-tier UGC creators aligned with the brand’s visual and messaging standards
Landing page and funnel variation testing
A system for testing new formats, hooks, angles, and audiences every week
Organized content library to reuse, iterate, and scale what works
After Working Together
Set up a lean U.S. creative team — built from scratch and fully managed by Lucía
Implemented an automated creative system that now produces 30+ concepts per week (video + static)
Sourced and managed high-quality UGC creators for both product and authority-style content
Created an organized content library, allowing for fast iteration, reuse, and creative direction
Installed authority figures into creatives to increase trust and engagement
Enabled rapid funnel testing with new landing pages and ad formats weekly
Scaled without adding internal headcount — system-first approach allowed high output with a small team
A high-performance U.S. creative engine that scaled content and trust — without scaling overhead.
Key Strategies
1
Built a full creative team from scratch (lean + remote)
2
Produced 30+ weekly concepts across multiple formats
3
Installed a creator pipeline with high-quality UGC talent
4
Introduced authority-led content to increase brand trust in a new market
5
Developed funnel variations and tested LPs
6
Created an organized, trackable content library and asset naming system
7
Delivered a creative system that scaled output without bloating the team
Testimonials
“Lucía has vast experience on what works and what doesn’t. She manages everything — creators, editors, processes. For us, there was a clear before and after for our Meta performance.”
Ignasi Faus
Founder
Before Working Together
When I joined, the brand was running only ripped creatives — copied from competitors, with nothing original. Their entire strategy was to test different hooks over the same borrowed ads.
There was no creative team, no content production, and no systems in place to manage anything. The brand had zero creators, no editors, no performance tracking, and no direction.
Gatekeepers: What Was Blocking Growth?
Total dependence on competitor creatives
No content production team or original assets
No video editors, no creators, no testing structure
Zero systems to manage creative flow, feedback, or performance
Lack of brand identity — nothing differentiated TonicGym from lookalikes
What They Needed to Scale
A full creative system to organize and manage production
An A+ team of editors and creators to produce high-quality, on-brand content
UGC volume and creative variety to test and iterate
A clear brand message and identity that could build customer trust
Internal processes, feedback loops, and performance metrics to evolve fast
After Working Together
Installed a structured creative system that made everything trackable and visible
Onboarded a team of 50+ creators to fuel weekly production
Recruited a Special Forces officer to serve as the authority figure behind the brand — recreating the top VSLs with original content and a credible spokesperson
Built 3 full-time editor roles, including animation specialists
Introduced creative sprints, feedback loops, and performance bonuses for the team
Expanded formats beyond VSLs: UGC, mashups, static ads, and more
Identified core brand messaging and angles, finally separating the brand from the crowd
Built a content library with high-quality, ready-to-use assets across the funnel
Original VSLs outperformed copied versions, customer trust skyrocketed, and the brand became Meta’s top performer in its category.
Key Strategies
1
Built the creative system to organize every aspect of production
2
Onboarded 50+ creators to generate consistent, high-quality content
3
Broke down existing VSL structure to uncover what worked — rebuilt it with a real authority figure
4
Installed feedback loops and bonus incentives for creative team
5
Expanded content formats (UGC, statics, mashups, testimonials)
6
Developed brand angles that finally stood out in the market
Testimonials
"A year ago, Lucia joined us as our creative strategist, and honestly it's been one of the best decisions we've made. Before she came in, our creative process was a mess, no real system, a lot of guesswork, and results that felt like luck more than anything. Since then, Lucia has completely transformed how we operate. She's built out a creative system from scratch: clear briefs, testing frameworks, data-led decisions, and a consistent pipeline that actually works. Our content isn't just better, it's predictable, scalable, and rooted in strategy."
Youssef
Founder
Before Working Together
DTC Alchemy was just getting started. They needed someone to take ownership of their entire creative direction — strategy, execution, and systems. The founder was looking for someone who could build structure, drive performance, and turn ideas into a repeatable growth engine.
At the time, there were no creative systems, no real team, and no clear processes for briefing, producing, or improving ad creatives.
Gatekeepers: What Was Blocking Growth?
No consistent creative output or testing volume
Missing internal processes and leadership to manage creative teams
Lack of training, review, or performance loops for editors and scriptwriters
The agency couldn’t scale until its creative systems were solid
Needed creative leadership who also understood performance
What They Needed to Scale
A full-service creative system that could support multiple DTC clients
Team structure for editors, writers, and strategists
Scriptwriting frameworks that could scale across niches
Weekly sprint systems to produce, test, and iterate winning ads
Internal culture and review process to train junior talent into A+ contributors
Performance tracking across all accounts to improve creative success rate
After Working Together
Became first creative hire, promoted to Creative Director, and led all creative operations
Built a full team of editors, scriptwriters, and strategists from the ground upCreated and managed weekly sprint systems to deliver winning creative batches for
Introduced scriptwriting SOPs and training that allowed junior team members to scale performance content
Installed team culture, mission, and a shared vision that made the creative department feel like a high-performance unit
Helped grow DTC Alchemy from 1 to 11+ active clients — all managed under one scalable creative framework
Laid the foundation for an internal creative agency that balanced structure with speed
DTC Alchemy grew from a scrappy team to a high-performing creative agency supporting 7–8 figure brands with consistent, winning creative.
Key Strategies
1
Developed and ran weekly creative sprint system
2
Trained and managed a full team of video editors, writers, and creative strategists
3
Created SOPs for scripting, editing, creative briefs, and review
4
Worked cross-functionally with media buyers to align creative with performance
5
Installed performance feedback and iteration loops
6
Built a training culture that turned juniors into top-tier team members
7
Delivered winning ads across multiple verticals and clients
Before Working Together
Skaind had great products and big creative potential — but their internal content workflows were messy, chaotic, and hard to scale.
There was no structured way to manage content, track assets, or delegate production tasks. Finding reliable editors had been a challenge, and the team was spending too much time on manual processes instead of creating high-quality content.
Gatekeepers: What Was Blocking Growth?
Disorganized content workflow — no central system or structure
Hard to find skilled editors — quality and speed were inconsistent
No central library or framework to store, name, and track creatives
Limited bandwidth — the internal team was spread too thin
Scaling content output felt overwhelming without the right structure in place
What They Needed to Scale
Clear workflows and systems to organize creative production
Fast, high-quality video editors that could plug into the team
A content structure with proper naming conventions and shared access
A reliable creative partner who could manage quality, deadlines, and strategy
A scalable creator network to build out their content library
After Working Together
Built and implemented structured creative workflows from day one
Transformed the brand’s content process from chaos to clarity
Hired and onboarded 2 A+ video editors within a week
Acted as a proactive partner — consistently sharing new ideas and trends
Brought in trusted creators through Lucía’s existing network
Delivered high-quality content on time, every time — with attention to detail
Made creative assets more accessible and better organized
Skaind moved from disorganized content chaos to a structured creative operation — with faster production, better quality, and reliable execution across the board.
Key Strategies
1
Built and implemented a full creative system from scratch
2
Hired and onboarded two high-level editors in less than a week
3
Created a naming convention and file-sharing structure
4
Provided access to Lucía’s trusted network of UGC creators
5
Delivered polished content with zero detail missed
6
Served as an embedded partner — bringing strategy, organization, and execution
Testimonials
"Working with Lucia has been-and continues to be-a great experience. From the moment she joined our brand, the first thing she did was establish her workflows and systems, which helped us tremendously in organizing our content processes, which had been quite chaotic until then. The same goes for the content we've been creating together-everything is now much more structured and accessible."
Victor
Founder
Before Working Together
No creative structure or team in place
Founders were editing, recording the content and doing the strategy. which led to bottlenecks, guesswork, and burnout.
There was no consistent way to ideate, test, or evaluate creatives
No clear winning angle/direction
No pre-sale pages
No creative diversity (just short-form ads)
Barely any UGC creators
Gatekeepers: What Was Blocking Growth?
No in-house creative team — just one C editor
Zero systems for testing, feedback, or iterating
Creative testing volume too low to support scaling
No clear unique mechanism of the product
Creative strategy lived in the founder’s head, creating a massive execution bottleneck
No authority content, long-form formats, or funnel diversity
Weak product page, missing presell pages
Content System with creators
After Working Together
Built full A-Z creative systems
Installed weekly sprint system to deliver consistent winners
Build new editing team
Onboarded a team of UGC creators to fuel a steady content pipeline
Ran market research and post-purchase surveys to identify the winning angles
Doubled creative volume across brands without chaos
Unlocked new funnels with listicles, presell pages, and optimized PDPs
Introduced longer-form creatives and mini-VSLs that outperformed short-form
Added authority-led content to increase trust and credibility
Implemented naming conventions, feedback loops, and performance tracking sheets
Freed the founder from day-to-day creative — enabling focus on growth
We broke the 10k max spend of the past winners, and all the new creatives scaled to the top of the account.
Key Strategies
1
Built and ran a full creative team with weekly sprint structure
2
Installed naming conventions, feedback loops, and system tools
3
Sourced and managed UGC creators across both brands
4
Unlocked a winning product angle through research and testing
5
Created high-performing funnels: listicles, presell pages, and improved PDP
6
Introduced authority-led content and longer-form ads to boost conversion
Testimonials
"You've been a huge needle mover for the business. You've worked across both brands and made a serious difference. You take full ownership in what you do. You give smart, honest advice that goes way beyond just creative. You're great at hiring, building team culture, and helping create proper systems that actually work."
Oliwia and Alex
Co-Founders
Me Vs Regular Creative Agencies
Me
Creative Agency
In-House System Building
A+ Team Building
High Creative Output (60+ concepts a month)
Fast Creative Iterations
Creatives Batches Ready Every Week (No more waiting a month to launch the first ads)
Lower Retainer + Winning Bonuses
Inhouse Creators Team
Embedded Creative Strategist
For brands who want me in the team, driving output every week.
Full ownership of creative pipeline
Creative direction: concepting, briefing, iteration
Set Up an A+ Video Editing Department
Set up a creators team for you brand
Run weekly sprints (volume depends on your needs)
Creative review + feedback systems
Build a huge Content Library
Collaborative Approach (we are a team)
Creative diversity (From VSLs to Image ads)
→ I plug in as your in-house creative strategist. You get systems, volume, and results.
